Business Development Workshop-Successfully Communicating with and Selling to the Different Generations in the Market Place

April 26, 2017, 8:30-9:30 a.m.
Where: Plymouth Community Chamber of Commerce 850 W. Ann Arbor Trl.,Plymouth, MI 48170

Presented by Tom Borg, President, Tom Borg Consulting LLC.

Radio Agers, Boomers, Gen Xers, Millennials and the Linksters are the generations that make up today’s customers and clients. Do you know what they really want and need? If not you are being blindsided by your competitors who do know.

This 60 minute workshop is jam packed with immediate and usable ideas and strategies that will help you do a better job connecting with and selling to the different generations in the marketplace. The areas you will learn about include:

  • The differences between each generation in the market place.
  • How they perceive things differently.
  • How they interpret your message and your sales presentations.
  • How they prefer to be communicated to.
  • How they like to buy.
  • How they like to be serviced.

Chamber members only. Limited seating available. Don’t be left out - sign up early.


With over 25 years of experience, Tom Borg is a customer experience expert who works with small businesses and organizations to improve customer acquisition and retention. He helps these organizations through his consulting, speaking, training and mentoring.